ABOUT

Most men know what it feels like to be stuck—stuck in a body they don’t recognize, stuck in a job they don't love, or stuck in a life they never imagined for themselves. You may have tried to make changes before, but without the right support, those changes never stick. You’re not alone.

I’ve been where you are. Growing up, I faced my own share of challenges—trauma and hardship that shaped my early years. At 18, I moved out to escape the abuse I experienced at home, working three jobs through my last year of high school just to survive. That pressure nearly broke me, but it also pushed me to take control of my life and develop a "never quit" mindset.

At 19, I found the gym—a place where my anger, frustration, and pain could be transformed into strength. Fitness became my outlet, and over time, I turned that personal passion into a career. I started competing in muscle model competitions, which gave me the challenge I needed to focus my energy.

But fitness wasn’t just about muscles; it became the foundation for my personal and professional success. Moving to Toronto in 2000, I began working as a personal trainer. Within just a year, I was recognized as Bally Total Fitness’s Personal Trainer of the Year 2001. One award given across 470+ clubs and 10,000 trainers in North America.

Then, promoted to Personal Training manager and won the Bally Total Fitness Manger of the Year 2003.

I only tell this to you to develop trust with you. Trust that I have been doing this a while and that I know what I'm doing.

Having said all that, I was only able to realize this success because of the team of trainers I developed to give impeccable service and results, which kept the clients renewing again and again.

But, throughout all of this I knew I wanted more than just a career in fitness—I wanted freedom. So, by 2005, I had built my own personal training studio and began investing in real estate.

Slowly but surely, I acquired more properties, built a successful investment company, and started towards the financial independence I once dreamed of.

My Mission:
My mission is to help a million men unlock their full potential by guiding them to step into their highest selves. I am committed to empowering men to embrace their masculine energy, enhance their physical and mental well-being, and master the habits that drive personal growth and fulfillment.

By working from the inside out—transforming the mind, body, and emotions—I believe I can inspire men to stop self-sabotaging, build confidence, and create meaningful relationships. I strive to help them improve their skills, health, income, and overall quality of life, so they can attract the freedom, success, and love they deserve.

Ultimately, my mission is to guide men toward the life they want to live: one where they feel fulfilled, capable, and empowered to provide for themselves and their loved ones.